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Fungus Designs | Designer Laptop Bags Mumbai

2010
01.26

Fungus Designs is a unique designer laptop bag company based in Mumbai. It was started by Raghu Bhat, an award winning Executive Creative Director with J Walter Thompson Advertising. It uses graphic design and illustrations from young talented artists all over the world to create highly attractive laptop bags that are sleek, stylish and distinctive. What is the philosophy behind Fungus Designs? Hear it from Raghu himself. “Looks like we shall leave our children, a considerably uglier planet than what we inherited. Our cities are getting uglier by the day. Playgrounds are being replaced with shopping malls. Styrofoam cups are replacing porcelain cups. The sale of plastic flowers keeps on growing. There is a hole in the ozone layer. 43% of urban population is obese and lives in matchboxes. Without realizing it, we are getting swamped by a tidal wave of ugliness. So what is our response? We crowd to the Louvre to steal a glimpse of a Monet. We buy wall paper with scenery on it. We download the screen saver with the Swiss Alps. Too late, too little. Can we do something more substantial to beautify the world around us? Can we, in our little way, improve the aesthetics of something we see around us, every day? For instance, the plain black laptop bag? Big, bulky, shapeless just like the majority of the men and women who carry them! The black bag has to be amongst the ugliest design innovations of all time. (Like the glass pyramid at the Louvre). Poorly designed, it makes the women look masculine and the men, aged and faceless. That so many of us carry the black bag is as much a telling commentary on the lack of choice as much as the fact that our aesthetics have been overwhelmed by a formidable marketing machinery that seeks to generate profits by creating an epidemic of sameness. That’s the raison de Etre for Fungus Designs. It has a zero-tolerance policy towards sameness and ugliness. Some of the world’s finest graphic designers, from Colombia, Argentina, India, Australia and Europe have agreed to lend their support to the crusade aginst ugliness. Their designs shall adorn the laptop bags of Fungus. They shall be your raised fist against the black army. They will annihilate the ‘designs’ of the black army through a combination of color, wit and visual adventure. Join the crusade against ugliness today. ”

Fungus Designs is a unique designer laptop bag company based in Mumbai. It was started by Raghu Bhat, an award winning Executive Creative Director with J Walter Thompson Advertising. It uses graphic design and illustrations from young talented artists all over the world to create highly attractive laptop bags that are sleek, stylish and distinctive.
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This entry was posted on Tuesday, January 26th, 2010 at 7:51 am and is filed under Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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