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Audi A1 Exterior Design Overview

2010
02.20


According to Audi, their upcoming A1 is an emotional design, as two exterior details make abundantly clear. First, the shoulder line, also known as the tornado line ion car design [i]speak[/i], has been subtly incorporated along the entire length of the car. Second, the new color-contrasted roof arch gives the silhouette of the A1 an entirely new shape and is simultaneously a distinctive detail. Additionally, the shoulder line wraps completely around the A1 like a clasp. It begins up front with the single-frame grille, extends over the front lights and the side to the tail lights and the rear hatch. The shoulder line is the most important design element of the A1. The clear separation between the front, side, and rear has been eliminated to produce a holistic sculpture, says Jürgen Löffler, exterior designer of the Audi A1. This detail is best explained with reference to a track and field athlete. The more muscular and broad the shoulders of a 100-meter sprinter are, the more solid his or her starting position. The broad shoulders of the A1 likewise give it a powerful road stance.

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This entry was posted on Saturday, February 20th, 2010 at 5:19 am and is filed under Exterior Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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